On January 6, 2023, ParTech, Inc. (PAR), a global restaurant technology company and a leading provider of unified commerce for enterprise restaurants, announced that it would provide Zaxby’s with PAR’s Brink POS cloud solution and PAR’s loyalty software Punchh, which will streamline and improve the guest experience across all touchpoints.
PAR’s comprehensive point-of-sale (POS) software, Brink POS, allows restaurants to consolidate data from their POS, supplier, accounting, and payroll systems into a single database.
The subscription service solution enhances the back-of-house experience by streamlining and simplifying operations and procedures, thereby improving the restaurant’s overall relationship with the customer.
Punchh, PAR’s premium customer loyalty, offers, and engagement software, will focus on Zax Rewardz to enable customers to earn points for purchases and bundle them to select premium gifts from a predetermined list. Punchh’s new revolutionary design for Zax Rewardz offers customers multiple tiered reward opportunities from an expansive menu.
A catalog of point-based prizes that allows customers to exchange earned points for flavor-packed freebies. In addition, every dollar spent generates 10 points, redeemable for free menu items and select dollar-off rewards.
Zaxby’s is the most recent addition to PAR’s rapidly expanding global enterprise brands. In the past 21 months, PAR Technology has acquired over 72 new clients, including Denny’s, Applebee’s, TGI Friday’s, CKE Restaurants, Jack in the Box, Blaze Pizza, Casey’s, El Pollo Loco, and more.