National Retail Solutions, which operates a point-of-sale terminal-based platform plus credit card processing for independent retailers, announced that it is now leveraging the Place Exchange PerView offering to deliver reach, frequency, and impression measurement for its entire network of over 22,000 digital out-of-home displays, according to a press release.
Place Exchange’s PerView measurement solution, developed in line with the OAAA OOH Impression Measurement Guidelines, offers media owners like NRS the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct. PerView provides media owners with a dynamic, up-to-date measurement that updates with real-world changes in consumer traffic.
“PerView gives us an evolving view of measurement at the individual screen level,” Eli Korn, COO of NRS, said in the press release. “We now have dynamic measures of reach, frequency, and impressions — both in aggregate and for different consumer segments — allowing us to better plan, sell and manage our inventory against the needs of our buyers.”
