Select Burton, GANNI, Outdoor Voices, and Vince locations are some of the first retailers to roll out a new capability, which will enable them to run their stores solely on iPhone.
NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced that Tap to Pay on iPhone is now available for all its U.S. customers. The new feature is offered through the NewStore Associate App, which includes mobile POS, endless aisle, clienteling, and inventory management. With Tap to Pay on iPhone, NewStore customers can accept all types of in-person, contactless payments with just an iPhone.
“We were excited to hear that NewStore can natively offer Tap to Pay on iPhone this quickly. We recently rolled it out at one of our pop-ups, and it was incredibly easy to set up,” said Kevin Harwood, vice president of technology, Outdoor Voices. “The payment experience was also far more convenient than a traditional credit card transaction. We look forward to using it at other pop-ups and in our stores.”
Based on NewStore customer data, the feature has already emerged as a preferred payment method, with 50% of credit card transactions across all live stores occurring via Tap to Pay on iPhone.
“The biggest benefit of Tap to Pay on iPhone for us comes down to the impact it has on checkout speed,” said Brian McAllister, director of Global Operations, Consumer Direct, Burton. “Our store guides have been able to shorten the payment processing time by as much as 30%. Those seconds add up during peak hours, and the time saved allows our guides to better serve customers and take care of other important tasks.”
Tap to Pay on iPhone is available to NewStore customers in the U.S. that use Adyen as their payment service provider. The service requires brands to use iPhone XS, or newer devices, with iOS 15.5 or later. Eligible retailers can now accept contactless payments — from physical debit and credit cards, to Apple Pay and other digital wallets — through the NewStore Associate App. Until now, associates would have to carry a wireless credit card reader in addition to an iPhone to complete transactions.
NewStore is in the process of rolling out Tap to Pay on iPhone to its remaining, eligible U.S. customers who wish to implement the feature.